How To Add My Company To Linkedin

LinkedIn is the earth's premier concern network with 722 meg users as of January 2022. 25% of all American adults use LinkedIn, and 22% of those employ it every single day.

The primary reason? To "strengthen their professional network." For individuals, it's a not bad identify to stay in touch with old colleagues, get referrals for new business or look for a new job.

But how do y'all effectively marketplace your business on LinkedIn?

We've rounded upwards everything you need to know about marketing your company on LinkedIn — freshly updated for 2022.

Bonus: Download a free step-by-pace guide to combining organic and paid social tactics into a winning LinkedIn strategy.

How to utilise LinkedIn for Business

The showtime thing you lot demand to exercise on LinkedIn is brand a page for your business concern. This video volition show you lot how to create a LinkedIn Visitor Page from scratch:

Pace 1: Create a user account for yourself

To access LinkedIn, you need to create an individual account. This volition besides be the administrator of your Visitor Page (although yous can add boosted Page managers afterwards). I'd recommend signing upwardly with your work email address merely, hey, I'thousand non the boss of you.

Step ii: Create a LinkedIn Company Page

Okay, now nosotros tin can create your Page. After yous've logged in, click on the Work icon at the acme correct of your browser. Scroll to the bottom of the carte that pops up and pick Create a Company Page.

Cull the right blazon of Page from the four bachelor options:

Minor business
Medium to large business
Showcase page
Educational institution

They're all cocky-explanatory except for "Showcase pages." These are for companies who want to divide out divisions in their concern to each have their own sub-page, just still link them back to the main corporate Page.

Showcase Pages announced on the main Company Page, equally you can run across here with Hootsuite's COVID-19 Resources page listed under "Affiliated pages."

After you lot select the Page type, start filling in your details. Your logo and tagline will serve as the first impression virtually LinkedIn users will take of you, then spend the time necessary to write a good tagline.

Hootsuite'south tagline is: "The global leader in social media management."

When you lot're done, click Create page.

Ta-da, you at present have a Company Page.

Step 3: Optimize your Folio

OK, those are the basics, but information technology's time to optimize your new Folio to get noticed and build your following.

Start, scroll downwards and click the blue Edit Page push.

Fill out all the fields in this additional information surface area. This will make what yous do clear to users and help with your LinkedIn SEO, a.k.a. showing up in search results. It's worth it: Companies with complete profiles get xxx% more views.

A few LinkedIn Page optimization tips

Utilise translations

Serve a global audience? You can add translations here, so y'all don't need to create a divide Company Page for each region. You can have up to 20 languages on your Page, and it includes the name, tagline and clarification fields. Me gusta.

Add keywords in your description

Your LinkedIn Page is indexed by Google, and so work in natural-sounding keywords where you lot can in the first paragraph of your company clarification. Continue it to 3-4 paragraphs max about your vision, values, products and services.

Add hashtags

Nope, not in your Folio copy. You tin can add together up to iii hashtags to follow.

You tin meet all posts using these hashtags past going to your Folio and clicking Hashtags under the post editor. This allows you to easily annotate, similar and share relevant posts right from your Page.

Add a branded comprehend image

Take advantage of this space to bring attending to your latest product launch or other big news. Keep information technology on-brand and simple. Hootsuite'due south features the new Social Trends 2022 study: a free mega-deep dive containing the secret sauce to outperform your competition this year (and next year, and the yr after that…).

The current dimensions for this infinite are 1128px x 191px.

And finally: add together a custom button

This is the button located next to the Follow ane that LinkedIn users will see on your Page. Y'all tin change information technology to any of these:

Contact us
Learn more
Register
Sign up
Visit website

"Visit website" is the default pick.

You can change information technology someday, then if you have a webinar or event running, change it to "Register" or "Sign upwards" to focus on that, and so back to your website after. Your URL can include a UTM and so you tin track where leads are coming from.

Footstep 4: Build your Page post-obit

No one'south going to know your Page exists unless you tell them.

Until you kickoff posting content, y'all'll see this frankly adorable analogy of a marketer wearing sweatpants in deep discussion with their domestic dog almost this quarter's—wait a minute, that'due south me…

Here are 4 ways to get your new Folio some dear:

one. Share it

From your main Folio, click on Share Page beside the Edit button.

Share your new Folio to your personal LinkedIn profile and enquire your employees, customers and friends to give it a follow. It'due south an easy first step.

2. Link to information technology from your website

Add the LinkedIn icon to the rest of your social media icons in your footer, and anywhere else you link out to social media.

3. Ask employees to update their profiles

This is cardinal for the long-term growth of your Folio. When your employees starting time listed their job titles on their profiles, y'all didn't take a Page. So those titles don't link anywhere.

Now that your page exists, ask your employees to edit their job descriptions on their LinkedIn profiles to link them to your new Company Page.

All they have to do is edit that department on their profile, delete the company name and brainstorm retyping it in the same field. LinkedIn will search for matching page names. Once they click yours and save the changes, their profile volition now link back to your Page.

This allows their contacts to discover and follow you, merely it too adds that user as an employee at your company. Displaying the number of employees you accept can help your visitor establish credibility on the platform.

4. Transport invitations to follow

From your Page, y'all tin can invite your connections to follow it. LinkedIn limits how many invites you lot can send out to ensure people don't spam.

This isn't the most constructive method since many people ignore their LinkedIn notifications (guilty), but information technology only takes a infinitesimal, then why non?

Stride 5: Execute your LinkedIn marketing strategy

You have a LinkedIn marketing strategy, correct?

Creating a Page is the easy part. Keeping information technology going with content your audience wants is the hard part — unless you lot have a program.

The LinkedIn part of your social media strategy should include answers to:

What is the goal of your LinkedIn Page? (This may be unlike from your overall social media goals.)
What will you use your Folio for? Recruiting? Pb generation? Sharing the super nerdy industry stuff that doesn't perform also on Instagram or Facebook?
Are you lot going to advertise? What is your LinkedIn ads budget?
What are your competitors doing on LinkedIn, and how can y'all create ameliorate content?

Lastly, make a content programme:

How often will you post?
What topics will you cover?
How can you repurpose existing content to employ on LinkedIn?
Are you going to curate content from others?

Once you know what you're going to post almost and how often, information technology's easy to stay on rails with Hootsuite'southward Planner.

Yous can upload your content, schedule information technology to auto-publish and quickly see everything in either a weekly or monthly view. At a glance, ensure your posts are evenly balanced across all the goals and topics you want to cover and easily add together new content or rearrange upcoming posts equally needed.

Hootsuite Planner overview

As well posting your own content, don't forget to engage with others. Even though it's for business organisation, LinkedIn is still a social network.

Check out our best tips for growing your audition in 2022:

iv ways to use LinkedIn for business concern

LinkedIn advertising

There are many LinkedIn advert formats to cull from, including:

Sponsored text ads
Sponsored posts (similar "boosting" an existing Page post)
Sponsored messaging (to a user's LinkedIn inbox)
Dynamic ads that can include a user's details, such as proper name, contour photo and employer in the ad
Sponsored task ad listings
Photo carousel ads

Four out of five LinkedIn users have the power to influence business purchase decisions, so ads can be highly successful.

With Hootsuite Social Advertising, yous can create, manage and analyze the performance of all your social ad campaigns across LinkedIn, Instagram and Facebook in one dashboard. Hootsuite's unique analytics unlock new insights by showing the performance of both paid and organic campaigns beyond all three platforms. You always accept the information y'all need at your fingertips and the ability to tweak campaigns for maximum results.

Posting job listings and recruiting

Job listings are already a popular destination for LinkedIn users. Forty one thousand thousand people look for a new job on LinkedIn every week. You can mail service a listing for complimentary, which too shows up on your Company Page.

Paying to advertise your job listings can be worth it, also. Paid single job ads receive 25% more applications than non-promoted chore ads.

LinkedIn has a dedicated Recruiter premium business relationship that's been the standard for recruiters around the world for years. They besides have a Lite version intended for small businesses.

Networking

This is the unabridged point of LinkedIn. Your professional person network is more than of import than ever as more than business organization tasks and deals continue to happen well-nigh.

LinkedIn reports that conversations between connected users grew by 55% from January 2020 to January 2021.

LinkedIn Groups is a great tool for networking. These are individual give-and-take groups so annihilation you postal service there won't bear witness upwards on your profile. The merely drawback for companies is that yous can't join with your Company Page. You have to utilise your personal profile in Groups.

Just, many Groups allow users to share Folio content, then joining a Group tin exist a adept way of building both your personal network connections and Page followers.

You can detect Groups under the Work icon at the acme right of the LinkedIn dashboard.

Thought leadership

LinkedIn allows you to post long-grade content, which many business concern leaders have used to build influential thought leadership reputations. Long-form content, when used properly, can cement you as an innovative leader and expert in your manufacture.

To post an article, click Write article from the LinkedIn homepage.

You tin choose your personal account or Company Folio to postal service from. Since our goal is to grow your business following, cull your new Visitor Folio.

Alternatively, you could post thought leadership content under your CEO'south personal contour, then re-share that content to your Company Page.

The publishing platform is almost like having your ain blog software. Information technology allows you to format your post easily, including adding images and video, and you can even save drafts.

Writing your piece is the easy part. Now, who's going to read it?

If idea leadership is your goal, you demand to stick with it long enough to build momentum and interest in your piece of work. Why bother? B2B decision-makers dear thought leadership content.

These valuable prospects say they're willing to pay more to work with companies that publish thought leadership content.

A few tips to succeed:

Be consistent. This is the most important thing to proceed your current readers and earn new ones. Decide on a weekly, bi-weekly or monthly posting schedule and then — I tin't stress this enough — do it.
Exist original. Don't regurgitate existing articles from the internet. Take a stand, form an stance and provide a strong statement for your point. Non everyone has to concur with yous. If they practice, it's probably non true thought leadership.
Write one time, promote forever. Don't forget to share and promote your older posts. Content production on LinkedIn grew lx% in 2020, and then you've got competition. There's yet a place for your content — just make sure to share it more than once.

iii important LinkedIn marketing tips

How you market your business organisation on LinkedIn will depend on your goals. Mostly speaking, these are the three things everyone should do to market similar a pro.

Optimize your posts

Relevancy is more important than recency on LinkedIn. Their algorithm, similar all platforms, aims to show users more of what they desire to see and less of what they don't.

For example, the only LinkedIn poll I ever voted in was about how much I hated polls, so I had to express joy when LinkedIn served me this at the elevation of my feed today:

Here are the fundamental means to optimize your content:

Always include an image or other asset. Posts with visuals receive 98% more comments than text-only posts. For example, include a photo, infographic, SlideShare presentation, or video. (Videos receive 5 times the engagement of other assets.)
Keep your post copy short. For sharing long-class content, create a brief lead, so link over to the full article.
Always include a articulate call to action.
Proper noun the audition you're trying to attain (i.e., "Calling all creatives" or "Are you a working parent?")
Tag people and pages mentioned
Atomic number 82 with a question to prompt responses
Create LinkedIn polls for feedback and date
Include two to three relevant hashtags in a natural mode
Write potent headlines for articles
Respond to comments quickly to encourage more engagement

Find more tips in this grade from Hootsuite Academy on LinkedIn content optimization.

Learn from LinkedIn analytics

If you're non trackin', you're only hackin'.

In all seriousness, measuring your marketing goals is simply possible with accurate and timely analytics. LinkedIn has congenital-in analytics to tell yous the basics, but you can relieve time and learn even more by using Hootsuite Analytics.

We've got a complete guide to everything you demand to know nearly Hootsuite Analytics, but basically, you can rail:

Your most engaging content.
How people found your Page.
Traffic for each section of your Folio, and Showcase Pages if you lot have any.
Demographic information.
How your Page is performing compared to your competitors.
Snoopy information virtually your competitors and even their employees, including skills, where they've studied, job titles and more.

Hootsuite Analytics includes custom insights so you lot can tweak your LinkedIn strategy as needed to see your goals.

Post at the all-time time

What'south the best time to mail service on LinkedIn?

…There isn't one best fourth dimension. It all depends on when your target audience is on LinkedIn. That depends on a ton of factors, from their time zone to work schedule.

As with everything in content marketing, success comes from knowing your audience.

Hootsuite helps out with this big time.

Non only tin you schedule all your posts in advance, and then you never forget to postal service, simply you can also choose to AutoSchedule them at the best time for your company. Hootsuite analyzes your past performance to detect when your audience engages the about.

four LinkedIn marketing tools

Hootsuite

We've talked about how Hootsuite helps your LinkedIn strategy throughout this article. Hootsuite can do information technology all, from post planning, AutoScheduling it, placing ads, easily replying to comments and all-time-in-course analytics.

Hootsuite + LinkedIn = BFFs

But Hootsuite tin actually practise a lot more than that, for LinkedIn and your other social platforms, besides. Check out how powerful Hootsuite can exist:

Adobe Artistic Cloud Express

Formerly Adobe Spark, Creative Cloud Limited allows y'all to create free, eye-communicable visuals right from your browser or mobile device.

Y'all can remove image backgrounds, add animation, resize graphics for any platform and create professional-quality video avails. It also has a template library for expertly designed pieces to help grow your brand. You tin can besides use Adobe Stock images for gratis.

Adobe Creative Cloud Express — *Source: Adobe*

SlideShare

Calculation meaty content like a presentation, infographic or white paper instantly makes your LinkedIn post highly shareable.

To add together this kind of content, yous need to do and so through SlideShare. It'south a separate platform from LinkedIn, so adding your content will as well make information technology discoverable over there (bonus!). Just the reason you want to add information technology in that location is so we tin attach it to LinkedIn posts as a functional slider presentation, like this:

You can upload a PDF, PowerPoint, Give-and-take or OpenDocument file to use this way, and LinkedIn will testify information technology in a presentation format.

Glassdoor

Managing your company reputation on LinkedIn is vital for recruitment.

Through Hootsuite's App Directory, you can install the Glassdoor app. Share your LinkedIn Company Page posts to Glassdoorso task hunters can go a better experience for your company. It also includes analytics reports for Glassdoor content engagement alongside your other Hootsuite reports.

LinkedIn is a professional person network that allows you to build credibility, create a meaningful network and establish your company every bit an industry potency. All this is possible with the right LinkedIn marketing strategy, and now you know everything well-nigh how to create yours.

Easily manage your LinkedIn Folio and all your other social channels using Hootsuite. From a single dashboard, yous can schedule and share content (including video), reply to comments and engage your network. Try it free today.

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